MTK chips in the end how? Sony has established multi-year strategic cooperation

【PChome Home Appliances Channel Information Report】MediaTek chips have always been a controversial topic among netizens，However, it is found that the layout of the business group announced at the beginning of 2019 is already very clear.，It is not "only a mobile phone chip factory" recognized by the network. Its many years of technical research accumulation in the field of communication combined with continuous innovative technical research，Let it be in the wave of 5G and AI，Ranked fourth in the world among chip design companies。

You may have thought，It is this MediaTek that has been misunderstood for many years that it is the fourth largest chip design company in the world.。We can get to know MediaTek again through the smart home business group, one of its business groups。The main products of this business group are TV chips，Long-term partners include Sony、TCL、Sharp、Hisense、Skyworth and other brands，MediaTek took the lead in the industry as early as the middle of this year and released the world's first 8K smart TV chip S900。

Breakthrough in extreme imaging，MediaTek 8K TV chip

With 5G、R & D of AI and other technologies，MediaTek's 8K imaging technology has attracted much attention。8K TV is more difficult to develop than Full HD、4K、3TV technologies such as D are much larger，One of the key factors is that the data volume of 8K video is too large。For example, the resolution of each frame of 8K video reaches 7680 x 4320 pixels，There are about 32 million pixels，Plus higher color depth and frame rate，The data bandwidth to be processed by the 8K TV can reach 115.2Gbps per second (32M x 30b3it x 120hz)，10 times the transmission rate of 5G network per second。For smart TV，Such huge picture data is not simply dependent on increasing the number of CPU / GPU cores。MediaTek for image enhancement，Built-in APU in the chip (Independent artificial intelligence processor) Make its chip can provide AI self-setting picture quality technology。

MediaTekLeading the smart TV market，Sony strength certification

Sony 8K TV not only has ultra-high resolution clarity，Also has elite light control technology，Bring the display effect of Teri Charm to users，The core technology behind this is the X1 Ultimate (X1 Ultimate) processing chip customized by Sony to MediaTek。

MediaTek customized X1 chip for Sony (Picture / Network)

Thanks to MediaTek's technical support，Sony 8K Smart TV can not only achieve high-speed and smooth playback of native 8K video，It also implements Super Resolution technology、Multi-dimensional image quality improvement including motion compensation (MEMC) and AI imaging quality technology (AI PQ)，Brings the elimination of dynamic afterimages、Features such as automatic color brightness adjustment，And these are actually based on MediaTek's AI technology。

It is worth mentioning that，MediaTek's Super Resolution technology has been able to analyze lower-resolution video input signals through AI technology，And divided into different display areas，Then compare the pictures in different areas with the 8K database，To achieve pixel-level optimization，Improve picture clarity。Just imagine，Upgrade 2K images to 8K level display，Automatic picture quality matching，This obviously can greatly improve the user's movie viewing experience。

MediaTek's AI technology helps improve the quality of video signals (picture / network)

Sony has always demanded the quality of smart TVs，Therefore, there is no reason to choose MediaTek。Currently MediaTek not only has the breadth of the smart TV market，And the technology and product depth are also amazing。For example, based on AI technology, edge AI image quality enhancement has been achieved、Intelligent voice operation、New human-computer interaction and other operating features，Greatly changed the smart TV experience。In addition, MediaTek 8K TV chip can already access its own NeuroPilot artificial intelligence development platform，Linked to view the living room、kitchen、Real-time status of smart devices in various scenarios such as bedrooms，Realize the advanced features of remote operation through smart TV。

Won over 50% of the global market share，MediaTek smart TV business shows great

Of course for smart TV customers，In addition to picture quality、image、In addition to "just needed" in AI，Standards are also very important，And this is why MediaTek has been well received in the TV market。MediaTek's smart TV technology is currently the only solution provider in the world that can support global TV specifications， It can meet the European regulations DVB-T2 / HBBTV、American Standard ATSC3、Japanese standards ISDB-S3 and domestic DTMB and other national and regional specifications。

MediaTek smart TV business is quite mature (Picture / Network)

According to the data，MediaTek's TV chip shipments have exceeded 2 billion sets，Obtained more than 50% share in the global TV chip market，Meet the comprehensive MediaTek，It can be seen objectively that its chip has become a recognized leader in imaging technology。